Things change very fast online. Keeping up with the industry.
When you do a search for seo you will find a wealth of information
Although not all that information is current.
This leads to all sorts of conflicting information.
- Nobody can Guarantee Rankings : Search Engines can change anytime.
- Meta tags for search - They are dead. i.e keywords and description tags
- PageRank - lower pages do outrank higher pages...is Google revealing true PageRank?
- Googlebot can't read CSS - You bet it can and it's looking for spammy tactics like hidden div tags.
- Building Massive back links in short amount of time. Happens all the time..uh, can you say "Going Viral" i.e. Big news like the Gulf Oil "Spill"
- Click through Rate on the Search Engine Results Page will increase rankings.
- Great content equals great rankings. Nope, you have to get out and market it..PR, Forums, Speciality Sites
- SEO is a stand alone project - everything from proper coding to who is hosting your website can have an impact
- Build your site, then do SEO - Good web development include building for search. Comparable to building a house without wiring. This will add to your cost and expand your timeline for achieving success.
Common misunderstanding by website owners:
Asking an SEO what the top 5 things to do so your will rank better and get more traffic?
-- Each site is different and need to be treated as such.
-- A website audit is needed first before such advice can be given.