1. Knowing your objectives and goals and best way to track those goals.
Be #1 on Google! That's great, but why?
All answers ultimately lead to Making Money for most people
- More Leads
- More Subscribers
- More Sales
- More Traffic
Tracking those goals and objectives for success, and having a bench mark to start from.
Use Analytics software.
If your more leads from your website, either using forms or Phone tracking software.
Appropriate factors for tracking, know what your measuring and how to measure it.
If you can't measure measure it you won't know what is happening.