It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or Mozilla FireFox.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website you must keep in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. Do not use the same title on each page. Doing so will signal the search engines that you have been “lazy” in the development of your website and will possibly consider each page as equally valued. Take the time to properly target your title tags on each web page of your site.
A better technique is using a unique combination of keywords and phrases in the title tag. Relevant title tags that match your content will draw in customers using different search engine terms and hopefully land them on the proper page of your website. So be sure you capture all the keywords and phrases you need for each product, service or information page and place them in the title tag. Don’t over do it, just pick the most relevant terms that match your content.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. When you think of it, most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth bookmarking and remembering later.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Quick Title Tag Tip Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.